#itals Brasil —117% Sales Growth in 30 Days
R$21.8K
Sales in 30 Days
+117%
Sales Growth
79
Orders Placed
+103%
Order Growth
The Brand
#itals Brasil is a Brazilian fashion brand selling limited-edition culture-driven streetwear including their World Cup trucker cap collection.
The Market
Brazil. A high-energy social-media-driven market where timing, cultural relevance, and urgency are everything — especially around the World Cup.
Our Role
Marketing management — building and executing the ad strategy that drove traffic, created urgency, and converted visitors into buyers at scale.
Great product, tight window, high pressure
What We Did
The marketing strategy, step by step
Audience Research & Targeting
We identified the core buyer — Brazilian streetwear fans with strong national identity, aged 18–35, active on Instagram and TikTok. We built custom and lookalike audiences around this profile.
Continuous Optimisation
We monitored performance daily, cutting underperforming ad sets, scaling what worked, and adjusting copy and creative based on real data to keep cost-per-order low as volume grew.
Urgency-Led Ad Creative Strategy
We leaned into the numbered edition mechanic — "Lot 2: Numbers 51–150, available until the quarterfinals or while stock lasts." Every ad communicated scarcity and a closing window, driving immediate action.
Ongoing Store Management
Beyond ads, we managed the store day-to-day, monitoring orders, flagging fulfillment needs, and keeping operations running smoothly alongside the marketing push.
Paid Social Campaign Execution
We launched and managed campaigns across Meta (Instagram & Facebook), targeting Brazilian buyers with culturally relevant creative tied to World Cup energy and national pride.
The Results
30 days. Real numbers. No fluff.
+117%
Total Sales Growth
Revenue more than doubled — R$21,817 generated in a single 30-day window compared to the prior period.
+103%
Order Volume Growth
79 orders placed in 30 days — more than double the prior period, with 31 additional orders still pending fulfillment.
653
Sessions in 30 Days
Targeted traffic driven through paid social — focused on buyers not browsers.
R$276
Average Order Value
Strong AOV driven by premium positioning and limited-edition urgency embedded in every ad and product page.
See the store we manage
"Sales more than doubled in a month. The marketing strategy understood our brand, our audience, and the urgency of the moment, the results speak for themselves."