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  Case Study — Store Design

From Generic Store to
Premium Brand, Untoxicated

How a full Shopify redesign transformed a skincare store's identity, making it look and feel like the premium brand it always was.

 CLIENT
Untoxicated

NICHE
Sensitive Skincare

SERVICE
Shopify Redesign

RESULT
Brand-Ready Store

 The Challenge 

A great product trapped inside a forgettable store

Untoxicated sells allergen-free sensitive skincare, a genuinely differentiated product with a real story. But their Shopify store didn't communicate any of that. It looked like thousands of other stores: bright yellow banners, cluttered layout, generic copy, and no clear brand identity.

Visitors landed and left. Not because the product was wrong, but because the store didn't give them a reason to trust it.

 Before — What Was Wrong

  Jarring yellow colour scheme with no brand logic
No clear headline communicating the product benefit
Generic "Shop Now" CTA with no context
No trust signals or social proof above the fold
Cluttered layout that diluted the core message
Looked identical to every other skincare drop store
 

After — What We Fixed

Dark editorial palette that signals premium quality
Bold direct headline: "Sensitive Skincare. No Common Irritants."
Clear value prop chips — Allergen-Free, Barrier Support, Sensitive Skin
Trust badge ("Created by an allergist") in the hero
High-quality lifestyle photography anchoring the brand
Distinct ownable visual identity no competitor can copy

THE  TRANSFORMATION

Side by side — the full redesign

✕  Before

  • No clear brand identity or colour logic
  • Generic headline, no benefit communication
  • No trust signals or social proof

 

✓  After

  • Premium dark palette — instantly feels trustworthy

  • Punchy benefit-led hero headline

  • Value chips + star rating + expert credibility badge

Our Process

What we actually did, step by step

Brand Audit

We reviewed the existing store to identify what was damaging trust and suppressing conversions. The core issue: the design didn't match the product's premium positioning.

Trust Signal Integration

We embedded credibility cues (expert badge, star rating, certifications) directly into the hero so visitors feel confident before they even scroll.

Visual Identity Rebuild

We created a new colour system, typography hierarchy, and layout structure that reflected the product's premium, clean, dermatologist-trusted brand personality.

Full Shopify Build

The redesign was implemented end-to-end in Shopify — fully responsive, fast-loading, and built to convert on mobile where most skincare shoppers browse.

Conversion-Focused Hero

We redesigned the above-the-fold section entirely, clear headline, benefit chips, social proof, and a focused CTA. Every element earns its place.

"The store finally looks like what the product actually is — a premium, trustworthy skincare brand. The difference is night and day."

Untoxicated — Sensitive Skincare Brand · Shopify Redesign Client
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